Super Bowl 50, the National Football League’s championship game and one of America’s most wildly popular activities, is now only three days away. The San Francisco Bay Area is hosting this momentous event, and sizzling with activity.
The two opposing teams, the Carolina Panthers and the Denver Broncos, will meet up this Sunday, February 7–known as Super Bowl Sunday. It is the 50th Super Bowl. More info here.
Although the game will be played at Levi’s Stadium in Santa Clara, 50 miles south of San Francisco, there are numerous pre-game activities this week in both San Francisco and Santa Clara. Both cities have been planning this event since the bid was won in May of 2013.
San Francisco has built a temporary village on Market Street called Super Bowl City. Residents have been receiving news articles and announcements for over two years; and now it is built, and loaded with spectators from around the country.
Free and open to the public, Super Bowl City is a week-long series of events. Concerts, fireworks, marching bands, and booths are hosted at this heavily-secured venue. An estimated one million people are expected to attend the festivities.
All Super Bowl Host Committees are required by the NFL to donate at least $1 million to charity. San Francisco’s Super Bowl 50 Committee has announced it will dedicate 25 percent of the over $40 million raised, to Bay Area philanthropic causes.
Due to high viewership, advertising and media coverage for the Super Bowl is extensive. Television ads, which have become a cultural phenomenon, are at an all-time high this year, with a 30-second advertisement base rate of $5 million. More about Super Bowl ads here.
Last year’s Super Bowl had a record viewership of 114.4 million viewers. The game will also be televised in Canada, Australia, Philippines, UK, and many European countries.
I am an avid football fan. I record and watch every televised game all season long; enjoying the skill, athleticism, rules, strategies, players, and coaches. I root for all the teams.
On Sunday you won’t find me in the stands of Levi’s Stadium. I’ll be in front of the big screen TV, with friends and snack food, joining the celebration of one of America’s favorite traditions.
May the best team win….
Photo credit: Athena Alexander